It’s no secret that the way consumers make purchasing decisions has dramatically changed over the last decade. Online reviews are now a critical part of brand and marketing strategy, and have been widely acknowledged as a major influencing factor in purchasing decisions. Shoppers searching for information about a particular product or service now have access to a whole new world of insight upon which to rely. The ability to incorporate a wider range of feedback from peers into our due diligence process means that consumers are making more informed decisions, and ultimately feel more confident in their choices.
Researching online reviews is now an important step in the buying process for most. According to recent surveys, ~88% of consumers read online reviews before they make a decision, and, 90% of felt that online research and feedback helped influence their buying decisions.
B2C and B2B brands have clearly embraced online reviews as a platform for generating new business and creating their own brand ambassadors. In our view, there is a major opportunity for lawyers to get on-board and start leveraging client reviews and testimonials as part of their marketing strategy and client acquisition process.
The concept of incorporating reviews into their choice of attorney is already pretty much ingrained. According to this survey, ~83% currently turn to online reviews to research lawyers. As high as it is, this figure is, without a doubt, going to grow significantly over the next several years. Knowing this, lawyers simply cannot afford to ignore the power of the online review.
As a lawyer, chances are that you rely heavily on reviews when making your own purchasing decisions for your business, and personal needs. Are you providing a channel for your clients to do the same, as a means of attracting new clientele and building your online reputation? If not, it’s time to start. You understand the power that word-of-mouth marketing provides for your business. Transitioning these word-of-mouth experiences to an online platform, thus leveraging any positive feedback you receive, is the next key step.
If we think about this from a client’s perspective, expectations on the process for how one finds, researches, and chooses an attorney should be no different than finding a mortgage lender, booking a hotel, or making a dinner reservation. Where the key difference lies is in the context for where these reviews will be most impactful. We think that reviews about legal professional are most effective when viewed through a platform that is solely dedicated to the industry. That’s where a platform like Kabuk can come into play.
Kabuk is a online platform that connects people with the right legal providers for their needs and helps them to make more informed decisions. We are here to demystify the legal system, one step at a time. Through the somewhat unique nature our platform, we are able to provide the public with higher quality, more credible online reviews.
People use Kabuk to search and find local practitioners, see their profiles, read reviews from previous clients, and then request an appointment directly on the site. Once they have visited the lawyer they are prompted by Kabuk to leave a review of their own, helping future prospects to make decisions. Restricting testimonials to those who have booked an appointment on Kabuk adds an additional layer of credibility – and reputation protection – for you.
Having a strong presence on Kabuk can help you attract new clients who are searching for you online.
So, what are prospective clients interested in, when reading reviews? It’s no surprise that most are interested in reviews on the quality of service. Other factors of interest include the overall rating, demographics, scheduling/staff, and, pictures.
If you haven’t already started using Kabuk, now is the time. This shift in transparency is where law is headed, and client expectations are changing rapidly. Start leveraging the power of client reviews today to realize instant benefits for your legal practice.
Kabuk connects consumers, and small businesses, with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.