Have you factored the Millennials into your marketing plans?

You really should. If not, you could be missing out on a huge segment of business.

Millennials… No doubt you have heard the term loosely thrown around in the media and in general conversation every so often. And rightfully so, as this demographic is about to become our biggest population segment. According to this study by Pew Research the Millennials are projected to overtake the Baby Boomers in size by the end of this year.

Now, more than ever, is the time to make sure your marketing strategies jive with the buying behaviours of this group.

What Exactly is a Millennial? Maybe you are one…

For those of you who don’t know the Millennials, this is the segment of our population born from the early 1980s through to the early 2000s, following the group known as Generation X.

Stereo-typically, the Millennials – or the ‘Me Generation’ – are hyper-connected and in tune with all things social media. Indeed, according to a report by Bazaarvoice and Kelton Research, 84% of Millennials are influenced by social opinions with 51% more apt to trust strangers than friends (you can read all about it here). A mindblowing 61% of Millennials admit to using Facebook as their primary source for political news.

The Millennials are tech-savvy and are typically amongst the early adopters of new technology. The Millennials want to share their feedback and have a voice in shaping brands. They expect a lot of this ‘conversation’ to happen via social media. The Millennials prize technology tools that save them time and make them more efficient.

But what does all of this mean for me?

To influence the Millennials, one needs to be online and fluent in social media.

Take a step back from your own business, organization, or even business idea and ask yourself if you are consciously creating any sort of digital footprint. Relying on old fashioned word-of-mouth is no longer enough (and most of you know that). Having a website is a great first step, but it may still not be sufficient.

Are you on Facebook? Every business, law firm or otherwise, should be. As we learned above, the majority of Millennials get their news via Facebook feed. Can you really afford not to be present?

Is your website mobile responsive? Smart phone devices are more than a staple for Millennials, they are a way of life. Nielson.com states, “In the second-quarter 2014, 85% of Millennials aged 18-24 own devices and 86% aged 25-34 own them”. A lot of people do business on the fly, literally and figuratively. If your business is not optimized for Millennials to view your website, content and social media platforms on smart phone devices, you could be losing business to competitors who are.

At Kabuk Law, we understand the Millennials and know what information they need – and how they want it presented – to make decisions. Indeed, some of us are Millennials ourselves. We make it easy for people to find the right lawyers for their specific needs (whether it be getting an employment contract reviewed, fighting a parking ticket, or finding a lawyer to help with the purchase of a first home), learn more about them, and seamlessly book appointments online, 24/7. The Millennial doesn’t want to waste time searching through websites for the information they need, or play telephone tag. We are here to help you deliver the convenience they crave and build better client relationships. Learn more here and sign up for a free trial.

Kabuk connects consumers, and small businesses, with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.

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