Do you suspect that your law firm website could really use a facelift?
You’re definitely not alone. Our post Why Your Law Firm Website Sucks (AKA 10 of the most common mistakes we see on law firm websites) may just be our most popular post EVER. Now more than ever, lawyers – any business for that matter – are realizing that they need to have a solid online presence to be credible.
As Brian Focht of The Cyber Advocate puts it:
There are no attorneys anymore who are both looking to bring in new clients and in a position that they don’t need an effective website. Even if recommended by a close friend, family member or business associate, you’d be foolish to assume that anyone who walks into your office didn’t look you up first.
We’ve been on the lookout for more great resources to help you boost your online presence. The Cyber Advocate recently wrote a great post about 8 critical website components (to read the post in full click here) and we were thrilled to see adding online appointment scheduling tools to your website make the list (number six).
Having a call to action (like scheduling) on every page of your website can significantly increase your conversion rate.
We believe that scheduling is a much stronger call to action than the more commonly used e-mail contact form. Psychologically, people feel more of a commitment when they book an appointment. On the other hand, they might e-mail dozens of prospective law firms with a request – and never hear back. Having scheduling available shows clients that you are interested and available to take on new work right now.
Don’t worry – you don’t have to pay a bundle for custom-built scheduling tools. As part of Kabuk’s comprehensive package, we provide a full suite of scheduling and appointment management tools, including a “Book Now” widget that enables you to easily add scheduling to your existing website. Interested in learning more? Check us out here.
Kabuk connects consumers with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.