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Kabuk Law

Sharing insights on technology for the legal industry, start-up life, and more!

Amazon Leads War Effort Against the Fake Review

Over the last couple of years, we’ve heard a ton – from both lawyers and those in need of legal advice – about the multitude of problems with bad, or downright fake, reviews.

Indeed, we have long been active proponents of the need for a higher level of authenticity when it comes to testimonials. You can read our latest thoughts in the recent Law Times article (page 10 of April 25th, 2016 edition – subscribers only, sorry).

The trouble is, until now, not many people with the power to change things was paying attention.

Last week, Amazon took bold steps in the battle, declaring legal action against some vendors, who offer fake, paid-for reviews of the products sold on Amazon.  Bravo Amazon! It’s about time, corporations got more serious about cracking down on fake reviews.

There are many review websites out there, including lawyer review websites, with substandard identification practices requiring nothing beyond past email verification (if that) to submit a review. We all know how easy it is to open a new email account and hide behind an alias. The opportunity for abuse is rife.

Single layer, email only, verification websites allow anyone to write reviews, both good and bad, whether a client, competitor or lawyer themselves… thereby manipulating the ability of new clients to make a correct, informed, choice of legal representation.

We treat reviews differently at KabukLaw.

Firstly, we apply a double layer identification process. In addition to email verification we require mobile phone number verification from all clients who want to open an account with Kabuk. Even once a client has opened an account with Kabuk, they still are not at liberty to review any lawyer they please. This brings us to our second point.

Only actual clients may review a lawyer on Kabuk. This means the client must have actually booked an appointment with the lawyer via Kabuk. To many, this raises a question. How do we protect client’s identity to ensure their reviews are honest? We post reviews anonymously. In addition, we encourage clients to strip reviews of any case specific facts they may indirectly identify them.

What do we do for lawyers?

We care about lawyers maintaining their reputation. We encourage lawyers to contact Kabuk and voice their side of the story, if they disagree with the posted review. In that case, we do our best to work with client and the lawyer to resolve the problem successfully.

Absence of uniform standards leads the world down the path of least resistance, whereby lax oversight may generate thousands of reviews, but are those an honest analysis of services lawyers provide? The end user is mostly unaware how reviews are collected and may fall into a trap blindly believing in simple maths instead: lots of reviews means they must be accurate, a few reviews not so.

Kabuk is different. We strive to provide the best quality of client reviews possible. Sometimes the cost of building a successful business based on ethics comes at the cost of web traffic, but we’re confident that fighting for a better quality review is better for everyone. We are glad that companies like Amazon are finally taking the right action to help all internet users who rely on online reviews.

Kabuk connects consumers, and small businesses, with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.

Oops, I Trumped them again

Donald Trump proved his critics wrong, yet again, bulldozing right through the political elopement of his opponents: Kasich and Cruz (who would have thought Republicans openly swing that way); and delivered a victory across 5 states in the primaries: Pennsylvania, Connecticut, Maryland, Rhode Island and Delaware.

Do we hear Trump and President?

Do you say I want to emigrate? Not because of the Kasich and Cruz fling, of course. We get it😉 No shame in that.

You’re not alone. With Trump’s rise from humorous side-show to serious candidate has come a surge in search results on “how to move to Canada”.

Sorry Americans, it’s not that easy anymore.

Getting the hell outta dodge is just not what it used to be. You can’t just cross the border to Canada and live under the radar happily ever after.

There is paperwork, fees to paid and much time to be spent waiting in line before your residency application can be approved. Standard stuff.

Complications getting here aside, your biggest problem may just well be taxation. The U.S. Government taxes you on worldwide income. That’s the real problem. Not only will your beloved new homeland tax your labor, but Uncle Sam will stretch his mighty hand for his fair share, as well. Sorry! You may end up paying the income tax twice.

In the good old days, the Government did not enforce the rule to the full extent of the law. However, with many levels of government facing bankruptcy or already gone bankrupt, such as: local (Detroit), state (Illinois), federal (Puerto Rico) to name a few; expect that the government will no longer be so forgiving.

Did we mention the Social Security is going under water soon? Someone has to pay for all that and it’s you.

Thanks to technology leaps and bounds, you’re much easier to track. Thanks to FATCA it is a lot easier to track your financial activity abroad.

You may not even be able to open a bank account in some foreign country, since foreign banks would have to automatically comply with U.S. laws, if they deal with the U.S. citizens. Most of them chose not to for that reason. Why go through the trouble?

One solution to win with the man is to renounce your citizenship. The numbers are on the rise as more and more people are doing so.

Before you can renounce your citizenship, however, you must become a citizen of another country. That takes years. In case of Canada, at least 4 years.

But what if you are a US citizen who has been living in Canada all your life. Let’s say one of your parents is a US citizen or you were born in the States. Well, you are on the hook for taxes, as well, and you may not even know about it. The major of London, Boris Johnson, found out the hard way. Oops!

Think twice. Trump as President may not be so bad as all that. After all, he has substantial prior bankruptcy experience (4 of his businesses have filed for Chapter 11 bankruptcy). That may come handy. Who amongst the current crop of career politicians can claim that?

No, you say? After reading all of this, you still want to become a Canadian and live in a low-carbon footprint igloo. Don’t worry, we have just the right immigration lawyers, tax lawyers, and real estate lawyers for you.

Kabuk connects consumers, and small businesses, with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.

When gaming and marketing mesh

Last week I sat down to play an intense game of Terra Mystica.

For those of you who don’t know it, Terra Mystica is a highly strategic, territory control game, whereby players play as one of fourteen different factions, using the resources at their disposal to build empires. The game is played over 6 rounds and the player with the most victory points at the end of the game wins.

You may be asking this: What the heck does a board game of all things have to do with driving successful marketing strategy?

A ton. And – spoiler – I highly recommend this game to anyone with 2-3 hours of time and a group of ~4 strategy minded individuals. Not only can it teach you a ton, but it’s a whole lot of fun in one small box.

Sadly, since most of you probably aren’t here to read about me raving about board games, I’ll get straight to the point. Here are the top 5 things that a game of Terra Mystica can teach us about marketing strategy:

1) Strategize in advance

At the beginning of a game of Terra Mystica, six of the eight scoring tiles are randomly drawn and placed face-up on the game board in random order. Each tile corresponds to a round, denoting bonus points for certain achievements/actions taken in that round. Your strategy for the overall game AND each round- indeed, even your selection of the faction you play – will incorporate which bonus tiles are in play that game, and, in which order. Players who play from action to action rather than thinking strategically about how actions impact their overall plans will be at a significant disadvantage.

Taking this to the ‘real world‘, you need to remain focused on your overall marketing strategy. Every law firm should make a point of revisiting their marketing strategy in detail at the beginning of every year and making sure that each marketing activity planned fits into their overall plans. For more information on setting a marketing plan and budget, check out our previous post here.

2) Think longer term

Looking at actions individually can be underwhelming. Looking at how each action interacts with another, and how early on actions layer to reap rewards later on, is a whole different story.

An often heard complaint about marketing strategy is not seeing results right away. This is particularly true for social marketing and content building strategies which take a lot of time to pay off. Look at a blog for example. Writing one blog post ever is not going to do much for you. Writing a blog post or several a week, consistently over time, can give you a lot of extra exposure and expertise in the eye of the public. To execute successfully you need commitment and you need to to be aware -right from the start- that your ultimate payoff will take time. Throwing resources into a marketing strategy and giving up too early due to lack of results is not the way to go.

3) Know your niche

Like life, in Terra Mystica your winning strategy should depend on player-specific goals. In the game, each player plays one of 14 different factions. Each has unique special abilities, with the cost to perform actions varying by faction. Knowing your character’s strengths and weakness should be a key part of strategy.

This holds true for your legal practice too (or indeed any business)! Know your customer and design a marketing strategy that appeals directly to them. If you have a niche strategy make sure your marketing strategy is in line and that you aren’t just trying to attract as many people as possible. Quality over quantity.

4) Be true to your core message

Despite all the moving pieces and multitude of things to consider, all of your actions in the game should work with the faction you’ve chosen in mind.

In ‘real life‘: Don’t dilute your marketing message. Every marketing activity you take, online and offline should be true to your overall branding strategy. Your website (look, feel and message), your marketing (online and off), the volunteer work you do, your social media pages and posts, the stuff you blog about, etc. All of it should support your brand and your core goals.

5) Use competitors’ moves to help yourself

In Terra Mystica, building near a competitor can hinder your expansion plans, but will cost you less. Since you have limited resources, you often want to capitalize on other players moves to bring your own costs down and hopefully do more with what you have.

This couldn’t be more relevant for driving marketing strategy. As a start-up, I’m intimately familiar with tracking competitor progress feverishly.

Oh no – why didn’t I think of that marketing strategy? Wow someone new has come up that does something adjacent to us. What to do? What to do?!?!

Relax. Competition is actually a good thing. In my opinion, it says that you are doing things right. Afterall, if no one wanted what you were doing why would there be any competition to begin with.

The bottom line here: Yes, you absolutely need to know who your competitors are and what they are doing. However, competition is not the end of the world. Your goal should be to get a bigger piece of the biggest pie possible. Competitor marketing can educate the market and seed the way for better response to your own marketing campaign or product.

Know your competitors and know them well, learn from their successes and weaknesses, and Steal borrow ideas from them unabashedly.

Bonus

I wanted to have a top 5, but there were just so many things I wanted to say. So, here we have it, a bonus comparison for you.

Manage your resources wisely: I wont go into this one in as much depth as our top five, but I will say this. In Terra Mystica you need to do the most that you can with limited resources. Depending on what actions you take now, you will gain more of certain resources for future use. I will leave it to you to make the real-life extrapolation for this one!

As for the game itself? I love it and wish I owned it, but am practicing some of that aforementioned resource management!

Kabuk connects consumers, and small businesses, with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.

Buy Blind? Not a Chance.

When was the last time you bought something without knowing the price?

Health-related expenses aside, most of us like to know our costs before committing.

Why is it then, that so few lawyers practice fee transparency by posting information about fees for website/profile visitors to peruse? While hourly rates are not the only driver of cost – or indeed value – they do set expectations. Am I getting a quick-fix meal at McDonald’s or supping in style at an Oliver and Bonacini restaurant? No matter what I’m looking for I want to know what I’m getting in advance.

At the very least, lawyers should choose to be transparent about initial fees.

Do you offer a free initial consultation (either in person or via phone)? Do you have an $XYZ flat fee for the initial consult? We want to know.

Unsurprisingly, more information about fees was the number 2 thing that Kabuk visitors told us they wanted to see (number 1 on their wishlist was to see more verified reviews). As the Kabuk family of lawyers knows, we’ve made it very easy to add information about your fees to your Kabuk profile. I will go as far as to say that if it’s the only thing you do in 2016 to tweak your profile (and we hope you’ll do more) you should fill this section out. It will take just 2 minutes and could make a huge difference in your conversion rate.

If you don’t already have a Kabuk account, what are you waiting for? You can sign up for a free trial here.

Kabuk connects consumers, and small businesses, with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.

A knight’s tale: the non-existence of women in tech

Upon reading about and then watching the infamous Sir Michael Moritz interview and absorbing his verbatim comments about the non-existence of the right type of women to be in tech-VC, my female co-founder of our tech startup Kabuk opened her mouth to form a rebuttal.

Alas, before she could get a word out, poof she vanished. It was as if she never existed at all. Before her erasure, I thought at least, that my co-founder had a strong technology background, majoring in mathematics and spending much of her career in capital markets analyzing technology stocks. Sir Moritz’ comments evidently proved she does not exist. With the only person at Kabuk with a proven record of raising money gone, I will now never be able to raise money. My startup will fail. What to do?

Like the story of my co-founder, there have been unverified rumors of women in tech with solid finance backgrounds vanishing worldwide in most puzzling circumstances since the publication of the Sir Moritz interview. I have no choice but to ride to the rescue of those women, who became a statistical error thanks to Sir Michael Moritz’s words.

You leave me no choice, but to pick up the glove you have thrown, Sir Michael Moritz. I accept the challenge. The choice of weapons is mine. Before I choose, allow me to speak on behalf of those you claim do not exist.

I could easily put labels on Sir Moritz. Call him chauvinist or utterly arrogant. Perhaps apply Freudian psychoanalysis and speculate of some adolescence trauma which, even after all these years, led Sir Moritz to speak of women with the vindictiveness of a high schooler whose first girlfriend just dumped him. I will not.

Let’s not forget that Larry Summers got into a lot more trouble for a lot less when he hypothesized “that the shortage of women in certain disciplines could be explained by innate differences in mathematical ability”. The media reported him as saying ‘women are less good than men at science’. Summers was summarily freed of his position at Harvard shortly after.

Sir Moritz has outdone Mr. Summers, admitting that he simply cannot find any women good enough to work in the tech-VC world. “Oh, we look very hard. In fact we just hired a young woman from Stanford who’s every bit as good as her peers, and if there are more like her, we’ll hire them. What we’re not prepared to do is to lower our standards.”

Furthermore, “If there are fabulously bright, driven women who are really interested in technology, very hungry to succeed, and can meet our performance standards, we’d hire them all day and night. . . . Our job is to field the very best team.”

Apparently, as hard as he’s tried, Sir Moritz has succeeded in finding exactly one woman of his dreams that can meet his performance standards, whatever those are, and at Stanford of all places. (Note to self: That’s very close to his home. What are the statistical odds of that?)

As of December 4, 2015, there are roughly 3,660,767,078 living women on the planet Earth. After finding THE one, we have enough data to calculate the odds of finding the right woman  to meet Sir Moritz’s performance standards at 1 in 3,660,767,078. To put that in perspective, the chance of winning the Powerball is much higher at 1 in 292,201,338. You could win the grand prize in Powerball 12 times, before Sir Moritz would consider you worthy enough to join his team. With so much money in the bank though, why would you bother with working for Sir Moritz? No wonder he cannot find right women. There are more unicorns in existence. No wonder women involved in tech startup finance have been disappearing en masse since Sir Moritz made his remarks in circumstances only Mulder could explain.

What are those ‘performance standards’ and how is Sir Michael measuring women to meet those standards?

Based on Sir Moritz’ quotes, we may conclude that women are not as good coders as men and indeed cannot make the cut in tech. However, Sir Moritz was a History major at Oxford leading me to believe that most women coders could out-code and out-calculate him flat out. It must not be coding that makes women lesser creatures in Sir Moritz’s eyes then. What could it be?

Is it lack of management or office politics skills?

I doubt it. The most unappreciated woman around Oxford University, Margaret Thatcher – Somerville College, Oxford could definitely stand up to any male politician of her era (and may in fact still outshine any male politicians we have today).

Is it lack of ambition and the hunger to succeed?

I doubt it too. Empirical evidence indicates women are as driven as men. One might argue that the Noble Prize is the highest scientific and technological achievement a person can aspire to. In our history, there are a total of two people who have been awarded Noble prizes in multiple fields – one a man (Linus Pauling in chemistry and peace) and one a woman (Maria Sklodowska-Curie in physics and chemistry). That’s right, an even split. Yes, women can pull their weight around men in science and tech. This contradicts both Larry Summer and Sir Moritz.

Maybe women do not like to read history books and, as the result, cannot converse in the subject Sir Moritz most enjoys?

It might be argued that my female tech-startup co-founder had a more impressive technological and finance  background than myself or most of my peers for that matter. Before Sir Moritz erased her, she enjoyed reading fantasy books. I, on the other hand, enjoy history and biographies. That could be it!

Is it clash of cultures, lack of pedigree or pure elitism?

A quick fact check on Wikipedia reveals Sir Moritz got his start in Silicon Valley thanks to Steve Jobs, who needing a historian to document Apple’s success, hired a journalist (Sir Moritz when he was still know as Michael Moritz without the Sir bestowed upon him by none other than a woman. She is not in tech, so she is safe. Long live the Queen).

Steve Jobs personified the typical ‘rags to riches’ American spirit, which epitomizes the USA’s economic success story to this day. Steve Jobs appeared to live according to this mantra. All it takes is the right attitude, wits and grit. Everything else you learn on the job.

Steve Jobs gave Sir Moritz a start in the tech field, without Sir Moritz having a school degree in software or hardware. The rest is history. Yet, today Sir Moritz blatantly denies women the exact path he took to gain the right practical experience to join the tech-VC world. Women are not good enough to join Sir Moritz’ venture today. Would Sir Moritz’ male credentials be good enough today if he submitted his CV to Sequoia as a historian and a journalist (before Steve Jobs handed him the golden ticket)? Be honest Sir Moritz. Would you hire an inexperienced Michael Moritz with an utter lack of Silicon Valley tech knowledge? Let’s take it further, if the roles reversed, would you hire young Steve Jobs at Sequoia, a drop out from Reed College, who could neither code nor solder motherboards?

“The battle of Waterloo was won on the playing fields of Eton”. Sir Moritz seems to personify this elitist attitude. This un-American and un-entrepreneurial attitude explains why Sir Moritz cannot find any women. Evidently, he is only searching for them in cigar clubs and little boys’ rooms.

Under this elitist philosophy, those who built America, the likes of Carnegie or Rockefeller and countless others, would have absolutely no right to exist and thus make America great. Under those conditions, the USA would to this day be a banana republic under the strict control of the British aristocracy and peers, such as Sir Moritz. Is Sir Moritz trying to return America to its lackey (AKA colonial) days by turning the Silicon Valley into an elitist fiefdom?  It could be the case. After all Oxbridge culture is soaked to the core with entirely elitist attitudes. No wonder Margaret Thatcher got no respect at her alma-mater.

In the end, the only woman worthy of Sir Moritz attention was found right in the heart of Silicon Valley at Stanford.  Did Sir Moritz bother to venture out of the proverbial Eton and seek the right women elsewhere? I doubt it.

My choice of weapon: a microphone.

Since you said, “I know there are many remarkable women who would flourish in the venture business. We’re working hard to find them and would be ecstatic if more joined Sequoia or other firms.” I would like to personally extend an invitation to you, Sir Moritz, to visit the DMZ and Legal Innovation Zone at Ryerson in Toronto. Let that be the Field of Honour. We have plenty of women working at tech startups here for you to meet, Sir Moritz. Perhaps you will strike a goldmine in Toronto.

I await your response eagerly.

Sincerely,

Lucas Litwiniuk

Kabuk connects consumers, and small businesses, with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.

Don’t let the lawsuit “Grinch” steal your holiday cheer

It’s official. It’s the most wonderful time of the year. Red cup debate aside, our favourite holiday drinks are back in their glory and the malls (and e-malls) are buzzing with carols blaring and shoppers looking frantically for the perfect gifts.

With the holiday season in full swing and the party rush about to begin, we thought it would be timely to bring you some tips from employment lawyer Jeff Burtt – Barrister on how to keep your workplace holiday party safe and sexual harassment free.

Jeff – take it away!

  1. Keep Santa in line. The local Rent-a-Santa probably doesn’t conduct background checks so don’t allow your employees to sit on Santa’s lap.
  2. Watch the holiday “Cheers.” Keep a close eye on alcohol consumption and inebriation. Arrange for transportation. Cab
    fares are far less expensive than a negligence lawsuit due to a drunk driving employee.
  3. Designate “party police.” Choose sticklers who will be strict on excessive drinking or other inappropriate behavior.
  4. Don’t ignore feisty holiday spirit. Overly amorous displays of affection between co-workers can be a serious matter.
  5. Watch the reindeer games. Discourage activities that invite touching or personal revelations. This includes the all-time party favorite “The Rumba Line.”
  6. Invite significant others. Their presence discourages flirting and ensures workers are good little boys and girls.
  7. Monitor gift giving. Discourage the exchange of offensive or inappropriate gifts that have sexual or romantic overtones.
  8. Lock the copy machine. Blotchy copies may be the least of your worries if daring employees get their hands on it.
  9. End the party early. Keep “God rest ye merry gentlemen” from becoming “Bob, arrest these merry gentlemen!”

Jeff Burtt – Barrister is a Toronto employment lawyer specializing in wrongful dismissal. Jeff has over 25 years of experience helping non-union employees and employers to address legal challenges in the workplace. To learn more about Jeff’s service capabilities call 416.486.6400, visit his website, or view his profile and book an appointment with him on Kabuk, here.

 

 

5 Things to Think About For Financial Literacy Month

Did you know that November is Financial Literacy Month in Canada?

Financial literacy month is here to help Canadian become more educated about their financial situations, enabling them to manage their money and debt levels, plan for their futures, and protect themselves from fraud and financial abuse.

Without further ado, here’s five things to think about for financial literacy month.

1) Build a budget

Before you can even start to think about financial goals, it’s important to have a budget in place. A budget will help you get a good idea of your cash inflows and outflows… and help you eliminate unnecessary spending. Afterall, the first step to empowerment is knowledge.

Building a budget is not just for those who need to crack down on spending. They are a great tool to help maximize investment and to plan for special or bigger expenses (like a vacation, a new car, or your kids’ education).

We recommend reviewing your budget every month. Budgeting doesn’t have to be complicated. The Royal Bank of Canada has put together a good online tool for this here.

2) Update your will

Did you know that over half of Canadians do not have wills in place. To us, that’s just crazy talk! Planning for the future means accounting for the what-ifs too. In fact, we believe that there’s no greater gift to your family and loved ones than having an updated will in place.

We’ve written extensively about why you should have a will in place here. If that’s not enough, here are 12 problems that could occur if you don’t have a will in place when you die.

If you have kids, having a will is more important than ever. A properly drafted will should set out legal guardians for your children. What’s more, did you know that if you die without a will, your children will not be able to access their share of your estate until they hit their majority?

Hiring a lawyer to draft a will can save you money in the long run. Indeed, a simple will should only run you a few hundred dollars. HINT: Kabuk can help you find the right lawyer to create your will. It’s easy (and free) to search our listing of qualified local wills, estates and trusts lawyers to find the best lawyer for your needs.

3) Plan for retirement

It’s never too early to think about retirement. In fact, the longer you wait to start saving, the harder it is to build any real kind of financial wealth. Yes, this all sounds a bit cliche but unfortunately, many Canadians don’t start thinking about retirement until it begins to get close. At that point, saving enough each month to support you in retirement can seem unachievable.  No wonder, many of us can’t afford to retire!

We recommend starting backwards! In simplistic terms, figure out how much you need for retirement, then calculate how much you need to save every year to reach your goal.  As a rule of thumb, most financial planners, recommend saving between 10-15% of your monthly gross pay. National Bank Financial has put together a great online calculator here to calculate how much you need for retirement, and how much you will need to save per month to reach your retirement goals (while other financial institutions have put together similar tools, we found that this one was one of the best.)

4) Review your credit card bills every single month

Reviewing your credit card bills every single month is an important step to truly knowing how much you are spending and whether you are on track with the budget set in step one. Often, people let their spending get away from them, because they don’t see the whole picture and how every little outflow can add up.

Another important outcome is being able to identify fraudulent spending right away (and report it).

5) Always read the fine print!

Whether it be for a contract (such as a rental agreement) or the terms and conditions of your credit card bill, it’s important to always read the fine print.

For instance, in our credit card example, it is important to know what your minimum monthly payments are, your monthly interest rate, what happens if you make a late payment and more!

Kabuk connects consumers, and small businesses, with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.

The Power of the Positive Review

It’s no secret that the way consumers make purchasing decisions has dramatically changed over the last decade. Online reviews are now a critical part of brand and marketing strategy, and have been widely acknowledged as a major influencing factor in purchasing decisions. Shoppers searching for information about a particular product or service now have access to a whole new world of insight upon which to rely. The ability to incorporate a wider range of feedback from peers into our due diligence process means that consumers are making more informed decisions, and ultimately feel more confident in their choices.

Researching online reviews is now an important step in the buying process for most. According to recent surveys, ~88% of consumers read online reviews before they make a decision, and, 90% of felt that online research and feedback helped influence their buying decisions.

B2C and B2B brands have clearly embraced online reviews as a platform for generating new business and creating their own brand ambassadors. In our view, there is a major opportunity for lawyers to get on-board and start leveraging client reviews and testimonials as part of their marketing strategy and client acquisition process.

The concept of incorporating reviews into their choice of attorney is already pretty much ingrained. According to this survey, ~83% currently turn to online reviews to research lawyers. As high  as it is, this figure is, without a doubt, going to grow significantly over the next several years. Knowing this, lawyers simply cannot afford to ignore the power of the online review.

As a lawyer, chances are that you rely heavily on reviews when making your own purchasing decisions for your business, and personal needs. Are you providing a channel for your clients to do the same, as a means of attracting new clientele and building your online reputation? If not, it’s time to start. You understand the power that word-of-mouth marketing provides for your business. Transitioning these word-of-mouth experiences to an online platform, thus leveraging any positive feedback you receive, is the next key step.

If we think about this from a client’s perspective, expectations on the process for how one finds, researches, and chooses an attorney should be no different than finding a mortgage lender, booking a hotel, or making a dinner reservation. Where the key difference lies is in the context for where these reviews will be most impactful. We think that reviews about legal professional are most effective when viewed through a platform that is solely dedicated to the industry. That’s where a platform like Kabuk can come into play.

Kabuk is a online platform that connects people with the right legal providers for their needs and helps them to make more informed decisions. We are here to demystify the legal system, one step at a time. Through the somewhat unique nature our platform, we are able to provide the public with higher quality, more credible online reviews.

People use Kabuk to search and find local practitioners, see their profiles, read reviews from previous clients, and then request an appointment directly on the site. Once they have visited the lawyer they are prompted by Kabuk to leave a review of their own, helping future prospects to make decisions. Restricting testimonials to those who have booked an appointment on Kabuk adds an additional layer of credibility – and reputation protection – for you.

Having a strong presence on Kabuk can help you attract new clients who are searching for you online.

So, what are prospective clients interested in, when reading reviews? It’s no surprise that most are interested in reviews on the quality of service. Other factors of interest include the overall rating, demographics, scheduling/staff, and, pictures.

If you haven’t already started using Kabuk, now is the time. This shift in transparency is where law is headed, and client expectations are changing rapidly. Start leveraging the power of client reviews today to realize instant benefits for your legal practice.

Kabuk connects consumers, and small businesses, with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.

Release Update: The Better Testimonial is Here at Last!

The leaves have changed to gold, and summer seems but a dream, but Team Kabuk is still working hard to bring you more fantastic features. You might say we’re like Santa’s elves (yes this update is that good).

Today’s release is a big one for us – one that we’ve been planning since what seems like the beginning of time. The better review is here at long last. That’s right, closed-loop testimonials have come in their full glory to Kabuk. Now, people who have booked an appointment on Kabuk will be able to leave feedback about their experiences helping future Kabukers make better, more informed choices. Unlike other review platforms, we’ve chosen to restrict feedback to verified clients, which means a more trustworthy, better-quality level of recommendations to incorporate into your decisions.

Today, more than ever, online reviews play an integral role in influencing our behaviour. This is true for everything in our lives, not just legal services. Among other reasons, online reviews give us a bigger spectrum of feedback than what is available to us through our own networks.

We’re really excited about the potential for this feature to make a real difference in people’s lives, helping them to choose the right legal services for their needs.

We can’t wait to hear what you think. As always, keep the feedback coming and stay tuned for more updates.

Kabuk connects consumers and small businesses with the legal providers they need, when they need them, and enables them to request desired appointments online. Our platform is designed to streamline the legal discovery process, putting needed information right at the fingertips of consumers, and helping them to make more informed decisions. For legal providers, we help increase your online presence and improve your customer acquisition efforts. Check us out at kabuklaw.com and follow us at @KabukLaw.

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